Results is the number of URLs that are featured in Google’s search results for the keyword. shows you how much competition there is between advertisers who are bidding for this particular keyword. PLA (product listing ads)includes the top Google Shopping ads featured on the keyword’s SERP.Ĭom. Trend lets you know how much interest there has been in the keyword over the past year.Īds are the most popular Google Ads featured on the keyword’s SERP. Related keywords are search terms that produce similar results to your seed keyword.

Questions show you the top questions featuring the keyword that people are searching for. Keyword variations are a list of search phrases that include your keyword and alterations of it. SERP features show you what kind of SERP features the results page displays for this keyword. informational, commercial, navigational, and transactional). Intent tells you what kind of searches the keyword features in (i.e. Keyword difficulty is an estimate of how easily you could rank for the keyword.ĬPC (cost-per-click) reveals how much it would cost for a CPC ad featuring this keyword. Global volume is the total amount of times the keyword is featured in search queries across the globe (again, as an estimate). Volume shows the estimated monthly search volume of the keyword in a specified country. When you find a keyword that multiple competitors rank for, you know that it’s one you have a good shot at ranking for too.īut what do these metrics all mean? Well, let me break it all down for you: The Keyword Gap tool shows you a list of keywords that up to four of your competitors rank for. Unlike most keyword research tools, this feature gives me a list of terms that I can easily rank for (by filtering the terms by keyword difficulty and using advanced filters to find more relevant terms). Organic Search Positions are where I usually start the keyword research process. You can also use these filters to exclude certain keywords so you can narrow down your search quicker.

Ends with - Similarly, this filter removes all words that don’t end with your specified keyword.

Begins with - This filter removes all words that don’t begin with your specified keyword.

Essentially, this option allows you to see which pages on your site rank for that exact term only.

Exactly matching - This filter will remove all other keywords and only provide you with keywords that exactly match what you entered and don’t contain any other words.

Word matching - The results will feature all the words you entered, but they may be in a mixed-up order.

Containing - This narrows the list to only show terms that contain the words you entered, in that order.

Here, you can review your site’s current authority score, check how much organic traffic is coming to your site, view how many organic and paid keywords your site is ranking for, and keep track of your referring domains. The top banner is dedicated to Domain Analytics. You can use it to get a brief overview of your website’s online presence. The SEO Dashboard breaks down all the features of the SEO Toolkit into one neat control desk. The SEO Dashboard provides you with a great overview of the tools found within. Which tool should you pick up first? How do you even use the featured tools?ĭon’t sweat - I’m going to break down all the features found within this bundle. However, with 20 unique tools and dashboards at hand, the SEO toolkit can appear slightly overwhelming at first glance.

In this toolkit, you’ll find all the tools you’ll need to construct a successful SEO strategy.įrom tracking your keyword rankings to link building, and conducting keyword analysis, this toolkit leaves no stone unturned in the SEO puzzle. SEO Toolkits - What You Will Find The SEO Toolkit To help you out, I’ve devised this ultimate guide to bring clarity to the many facets of Semrush’s toolkits.Īlong the way, I’ll answer questions such as ‘how can I use this tool to improve my domain visibility?’, and explain how to use Semrush to perform keyword research, conduct site audits, compare your domain to your competitors, and more. Other SEO strategy aids come in the form of toolkits dedicated to pay-per-click (PPC) advertising, social media, content marketing, management, and agency growth. The software boasts a range of toolkits, each of which contains unique features that can be used to tweak, monitor, and improve your SEO campaign. Semrush should not be viewed as a singular tool. From identifying target keywords, and analyzing your competitor’s backlink profile to monitoring your social media presence, Semrush does it all. Semrush can be used for everything (in the realm of SEO and digital marketing).

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